Human Design Gate 64 of Confusion: Marketing & Branding Insights
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WHAT IS GATE 64 IN HUMAN DESIGN?
Gate 64 in Human Design is called the gate of ‘confusion’ or ‘near completion’ in iChing which is the energy for making sense of things from the past through reflection. It’s a “breakdown before breakthrough” kind of energy.
Of course, the breakdown is mental as the Gate 64 sits in the head center which is a pressure center for awareness.
It is connected to Ajna via Gate 47 of Realisation which is where the awareness is actually formed after mental processing of the pressure from the head to seek answers.
Together they form the channel of Abstraction (47 - 64) where the confusion from Gate 64 leads to clarity with the help of Gate 47’s ability to sort out all the snippets of past memories (of this life and beyond).
People with the 64 are abstract thinkers and see the world as a puzzle. There’s this pressure to solve this puzzle and expand into new awareness - to see how it all fits together.
Patience is a key virtue here and it soothes the anxiety of the confusion. Gate 64 is also known as an anxiety gate but when you are patient with the process and trust in the divine timing of clarity to arrive, you step into the potent territory of imagination and possibility.
Gate 64 in the head center can also be our portal for spiritual/mystical downloads as it’s connected to super-consciousness. These downloads can create pressure in the mind to solve big mysteries of past.
✔️ If you want to learn how to work with this energy in relevance to your type, profile, strategy & authority to build your magnetism then the custom Human Design for Marketing reading report is for you!
GATE 64 TRANSIT ENERGY & COMMUNICATION THEMES
As I write this post, Gate 64 is stationed in the Solar (sun) transit which happens around start of September each year.
From a marketing perspective, it’s a good time to show an appreciation for bigger, better, brighter outcomes regardless of current results - sharing your quest for deriving lessons from past experiences to bring creative solutions to current problems.
To better understand Gate 64 in support of your marketing and content strategy watch the “Cosmic Content Code” episode here:
GENE KEY 64 SHADOW AND GIFT
THE SHADOW OF gene key 64 is CONFUSION
…which occurs when our human light is obscured. But confusion is a natural state. The problem happens only when the mind tries to interpret it and then it becomes bewildering.
This can either manifest as “imitating” others in order to make sense of your repressed hurts and wounds. (eg how your parents dealt with their pains and confusions).
Or it can manifest as external confusion which takes the form of aggression toward the staus quo.
Both these states indicate that you’re out of touch with your unique imagination which is the gift frequency and helps you follow your own path, clear-headed.
THE GIFT OF gene key 64 IS IMAGINATION
….which is born out of confusion, but only when you embrace confusion instead of trying to change it.
Imagination allows alchemy to occur inside your being and in the beginning, this will look like expressing how the story of your pain feels inside your body.
If you allow your pain or even globally felt pain to be expressed through a creative or artistic process, you will experience alchemy.
This leads to eventually being one with the Truth beyond logic and beyond the mind (illumination) and that’s the Siddhic state of gene key 64.
Gate 64 Cosmic Content Code:
A BETTER WAY
From a marketing perspective, I call gate 64 “A Better Way” a brand archetype that fully owns their creative process each step of the way, accepting the confusion before clarity.
As a 64th brand, you know and embrace the fact that confusion is natural part of the creative process and to step into your God Thought mode (your imagination), you have to be patient with this step.
As a gate 64 brand you are at your most magnetic and influential when you challenge yourself and others to embrace uncertainty and teach the way out with your own tested processes + patience + resilience.
DEFINING YOUR BRAND STORY
Your brand story is that of embracing and welcoming the confusion and even pain that arises along the path. How you’ve transmuted that pain and tension in the confusion into imagining (and creating) something beautiful.
Make your brand storyline about putting one foot in front of the other, finding comfort in the discomfort of growth and uncertainty.
✔️ This ☝️ and more tailored marketing insights in your custom Human Design forMarketing reading report including key elements of your chart to help build your unique Marketing magnetism.
HOW TO MARKET AS A GATE 64 BRAND
When Gate 64 is positioned in your Personality Sun, it means that’s the essence of your personal brand DNA - how you contribute to the world and what you stand for.
With the 64 in your Sun, market your personal brand as one that knows that confusion is the natural order of creativity. That has an understanding that there is a moment of breakdown before the breakthrough.
Demonstrate both the ugly and the beautiful sides of the growth and creative process. Encourage accepting the challenge as a signpost for imaginative thinking on the road to dreams coming true.
HOW THE BACKGROUND FREQUENCY OF GATE 64 IMPACTS THE POTENTIAL FOR YOUR MARKETING RESONANCE
No matter the niche you’re in, as a coach, healer, network, or digital marketer, your clients/customers are looking for help.
When the Sun (or Mercury, your communications DNA) is in Gate 64, emphasize values like patience, resilience, building creative muscle, growth mindset and use of imagination for success.
Normalise that confusion is an essential step in the creative process.
Here are some relevant and resonant content prompts in alignment with Gate 64. Share:
when have you experienced a breakdown before a breakthrough?
practices that expand the imagination
teaching the stages of creativity (including confusion)
encouraging the community to focus on the next right step in times of confusion
sharing stories of pain leading to previously unimaginable expansiveness
empathetic content that talks about "ugly growth."
practices that encourage creative thinking and expression
dreaming beyond the initial dream; bigger, brighter, better possibilities
navigation beyond the goal (what happens then?!)
what will you do bigger and better next time?
If this is your “birth sign” (gate) let us know how you resonate with the energy of this gate in the comments. How would you tap into the background transit frequency to turn up the volume on your messaging?
What stands out to you and what do you relate to the most?
Share your thoughts and ask questions in the comment box below.
Here for your HD empowered marketing Support,
Yvette