The Human Design for Marketing podcast™, with Yvette Mayer

The Frequency of Attraction - Episode #147

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November 22, 2023

Yvette Mayer

In today’s episode, I talk about all things “frequency” and how to fine-tune it to achieve effortless growth in your marketing and business.

You’ll learn the strategy of attracting vs chasing and activating your magnetism for maximum results using minimal/aligned force (action).

I discuss the relevant energy of gate 34, the gate of Power in Human Design (as the Sun moves through it right now) and how you can tap into this collective background frequency to:

• Leverage the law of attraction for more clients, magnetism and abundance in your business
• Use your inner power (instead of force) for maximum results using minimal/aligned action
• Release lack & scarcity story and restore back to your abundance center inside you

I'm sharing prompts over on YouTube to help you weave this into your content, so head there next. It’s a time to share stories of overcoming lack, to embrace detachment, and build strength – whether in body or mindset. 

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The Human Design for Marketing podcast™, with Yvette Mayer

From shadow to gift and skyrocketing your engagement, episode #146

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November 16, 2023

Yvette Mayer

In today’s episode, I'm spilling the tea on gate 14 - its gifts, shadows, the abundance codes within it and the biggest block I faced with this energy in my chart. I'll share how I've been working through it and reclaiming my power, bit by bit.

It’s no secret that I’m playing in the quantum, myself, as I pioneer the Human Design for Marketing space. But guess what my core wound (aka biggest frequency blocker) is?

People-pleasing! aka compromise - the shadow of gate 14. 

The truth is, if left unhealed, this stuff can trip you up on the path to quantum success in your business. Yep, it's that serious!

So, prepare for a trip down memory lane where I reveal my experience with dimming my light for others and compromising on my truth (since forever!). This story is a vulnerable one and I share it with you as a testimony that you too can find your way back to your truth, your center and the abundance in your DNA.

And given I’m here as we head into the season of Gate 14 in the Sun placement of the transits, you’re also going to get my hot tips on how to leverage the energy over the coming week, to create more resonant messaging and skyrocket your engagement.

Don't forget to check out the YouTube channel too!

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
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Get the 64 Cosmic Content Codes Guide
Join the Frequency Project

The Human Design for Marketing podcast™, with Yvette Mayer

The frequency of Collaboration, with Mia & Kristen, episode #145

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November 15, 2023

Yvette Mayer

I can NOT wait to introduce to the dynamic duo that is Mia Steele and Kristen Werner, co-founders of the Hive Hub Collective.

They're here to share their inspiring journey of connecting on TikTok, starting a thriving collab membership and in just five months, and attracting hundreds of members. Learn how they've leveraged the power of shoulder-to-shoulder collaboration and embraced Human Design to reach new heights in their entrepreneurial endeavour.

Listen as Mia and Kristen share how human design has encouraged them to take risks, experiment with new ideas, and fortify their partnership. Our guests also explore the transformative role of challenges and realisations in human design, and how these insights have shaped their innovative business strategy. They share how realising their open centers in Human Design has granted them the freedom to be authentic, and how they've utilised this knowledge to cleverly market their business.

Wrapping up, Mia and Kristen unveil their ambitious future plans for the Hive Hub Collective. They aim to transform their business into a prime resource for content creators, UGC creators, and brands. With their understanding of frequency and energy, they believe they can manifest their goals and steer their business to success.

The powerful partnership they've cultivated is evident in their creative process and their unwavering belief that nothing is impossible. Join us for this exciting episode and let Mia and Kristen's story of partnership and self-discovery inspire you to take your business to the next level.

Connect to Kristen and Mia on Instagram
and catch their incredible Podcast here

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
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The Human Design for Marketing podcast™, with Yvette Mayer

The Sweet Spot between Human Design & Marketing, episode #144

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November 13, 2023

Yvette Mayer

In this week's podcast transmission, We’re exploring the hard facts of marketing, regardless of Human Design…and that is, that it’s both an art and a science, and that behavioral marketing principles developed over 100’s of years are equally important in you creating the impact you crave.

In this episode, you’ll learn the fundamental marketing components you absolutely need to nail down for your personal brand to shine and business to thrive. Each of which Human Design can absolutely support you to clarify and activate more powerfully. It’s a whole 360 vibe!

There are four “master keys” when it comes to the sweet spot of Human Design and Marketing:

1. The energetics of your brand, tone of voice and radiance
2. How you are designed to influence others
3. Your brand story and mission
4. The types of communication that work best for you

Don't forget to go checkout the YouTube channel  for Cosmic Content Codes on all 64 gates!

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Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
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The Human Design for Marketing podcast™, with Yvette Mayer

The Marketing Magic in your Gates, episode #143

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October 31, 2023

Yvette Mayer

I know, I know, you can't wait to delve deeper into your Human Design gates, I always say your chart is the gift that keeps on giving. Which kind of means that YOU are the gift that keeps on giving 🤩

In this episode, I take you through the gates that have the greatest ability to support you in how you market your business and nail your messaging (✨ by aligning with your authentic self , your natural talents and incredible gifts ✨).

Specifically:
- Your Personality Sun (personal brand expression)
- The Nodes (brand narrative)
- Your Personality Moon (what drives you - your why)
- Your Personality Mercury (communications)
- Your Design Mars (what you do for work, and what gets in the way)
- Your Personality Uranus (what makes you different)

I've used my own gates and their planetary placement influence to showcase just how powerfully this wisdom can transform your marketing.

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The Human Design for Marketing podcast™, with Yvette Mayer

Introducing Cosmic Content episode #142

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October 17, 2023

Yvette Mayer

In this episode, I'm sharing a unique strategy to transform your marketing messaging: and it's 100% about connecting into the cosmic magic ✨.  

We're going to untangle the influence of planetary alignments, with a special focus on the Gate 32 transit in the Human Design chart. 

We will decipher how planetary frequencies impact global events, and how these insights can be leveraged to create deeply resonant content. This approach can allow us to connect on a more profound level with our clients, tailoring our message to what they are currently experiencing.

Entrepreneurship, while rewarding, often brings along a rollercoaster of emotions, fear, and doubt being the most daunting ones. As we wade through these uncertain waters, we'll share some strategies to retain your focus on your vision and trust your body's wisdom. 

We will also explore my personal journey, revealing the influence of having a sold strategy, slowing down to speed up and using cosmic content to catapult my business forward.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
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Join the Frequency Project

The Human Design for Marketing podcast™, with Yvette Mayer

Multiplying Your Marketing Impact with Human Design Transits episode #141

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October 04, 2023

Yvette Mayer

In this episode we explore the Human Design transits and how they influence your life, business and of course your marketing.

Firstly through the lens of the past 7 days in my business, which had some challenges under the Suns transit into gate 18 (you need to listen for all the details!).
Like in Astrology, as the planets move throughout the year, the Human Design chart changes. The key difference is the journey through 64 gates (vs 12 signs)

Given this pace, the SUN gate activated on the "just now" human design chart changes every six to seven days...and the energy of every planetary change is sped up (vs astrology).

As this primary placement (the sun) shifts so rapidly, it's reflected in the way people are thinking and feeling.GEEK NOTE; it's actually astounding when you learn the impact of HD at the collective level, where you can draw parallels to major external events

So what does this have to do with marketing.

Understanding where the Sun and Mercury are positioned (the gates activated) will give you insight into the mood & receptivity of your audience to different styles of messaging.

If you're a generator type this is also a stimulus to respond to, and that's a sacral sweet spot.

Or if you like to plan your content in advance, you can even look at the "future" chart to align your content.

It's worth knowing that the more open space you have in your chart, the greater the effect of the transits on how you feel.

This is also going to affect your audience, in terms of energetics.

Whatever way you look at it, this is powerful intelligence and you can now look forward to weekly updates of where these two planets are placed ✨✨✨✨.

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Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
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The Human Design for Marketing podcast™, with Yvette Mayer

Is launching aligned with your Human Design? Episode #140

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September 25, 2023

Yvette Mayer

Coming off the back of The Frequency Project's September launch, the topic of launching has been front and centre in my world. And it got me thinking about launching in general and how it fits with our Human Design.

Spoiler alert - I don't believe launching to be something that feels easy, OR that it only works for certain types...but more of that inside. But it's definitely powerful and has absolutely catapulted my impact (and income) forward over the years.

In this episode I reflect on my experience across no less than 20 launches (over the  past four years), the varying launch strategies I've implemented and the impact on my business (multiple six figures in sales and too many ideal clients to count).

As a 5/1 sacral generator, launching is something I consider to be in alignment, despite the fact that it takes it out of me (yep I'm honestly saying it doesn't light me up, at least not all the time).

But I hear you asking, what about for me and my design? I've got you covered, diving into each of the types and profile lines to consider 1/ is launching in alignment and 2/ some strategies that might make it more powerful for you.

I would love you to let me know how you enjoy this one - or challenge me - either way, jump into my IGDM, I'm all ears (and eyes).

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
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The Human Design for Marketing podcast™, with Yvette Mayer

You can't fake frequency - a personal share, episode #139

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September 11, 2023

Yvette Mayer

In this episode, we're diving deep into my own adventures through the ever-evolving landscape of entrepreneurship

Business is a rollercoaster of highs and lows it could be masked under pretty metrics of "external success" while behind the scenes, the daunting challenge of keeping up with life.

For instance, the moment I went through the exhilaration of tripling my revenue in a single year, only to encounter a flatline as competition grew fiercer than ever before. (cue a nosedive in my frequency)

THEN...the turning point - the rock bottom that defined my 2022, a year filled with unexpected challenges and moments of reflection (including a bout with the dreaded C). But it was here that I faced some hard truths and began a transformation that would lead to an incredible 2023.

Throughout this episode, we'll emphasize the incredible power of frequency and how a shift in my goals allowed me to find success on my own terms. It's been a journey from strength to strength, and I can't wait to share the insights and wisdom I've gained along the way.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
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The Human Design for Marketing podcast™, with Yvette Mayer

How to become more influential by harnessing your Human Design profile lines #138

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September 01, 2023

Yvette Mayer

In this episode, I discuss how understanding your Human Design profile lines is the secret to wielding more influence in your marketing. 

The profiles are described as the "costume of your purpose" which is why they are super interesting when it comes to your personal brand. They help you gain insight into how you are perceived and received, based on your personal energy.

I am sharing how this works for me as a 5/1 profile, and then we dive into a few of my clients profiles and the differences in their influence strategies.

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Please come say hi!
Join the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questions
Follow me on IG
Checkout our YouTube channel
Download your Human Design chart
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Book a Human Design for Marketing reading with Yvette
Get the 64 Cosmic Content Codes Guide
Join the Frequency Project